![]() You should have no shortage of data and trends to pore over to perfect your Instagram strategy. Total followers shows you the number of followers you have, along with some demographic information on them. Engagements by followed and non-followed accounts.Profile activity, such as profile visits and button tapsĪccounts engaged shows you the number of accounts that have engaged with your content, the types of engagements, along with some demographic information on your engagers.Reach by followed and non-followed accounts.There are three main sections on Instagram Insights: Accounts reached, Accounts engaged, or Total followers.Īccounts reached shows you the number of accounts that have seen your content, along with some demographic information on them. What analytics can you see in Instagram Insights? You can get more specific data by tapping on Accounts reached, Accounts engaged, or Total followers. You can now see insights and analytics about your Instagram account.Tap Insights at the top of the menu to the right of the graph icon.Tap the menu icon in the upper-right corner.Go to your profile by tapping your profile picture in the bottom-right corner.Once you’ve opened the app, just follow these steps: Note that Insights are currently not available for desktop users-to see them, you’ll need to have the Instagram app installed on a smartphone or other mobile device. ![]() If you already have a business profile set up, accessing your account Insights is pretty simple. That’s probably the number one reason to switch to an Instagram analytics app or platform-but we’ll get to the pros and cons at the end of the article.įirst, here’s how to see Instagram Insights on your business profile. For most metrics, you can only see how your performance during the current week has changed compared to last week. The main downside of this native analytics tool is how limited the date ranges are. ![]() It’s only available to business profiles or accounts that receive a lot of engagement, but the good news is it’s really easy to create a business profile on Instagram. It shows you a variety of different data, from how many users visited your profile in the last week to when your followers are typically online. Instagram Insights is a great way to see basic analytics about your account, your posts, and your followers.
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